Emma Chamberlain is totally laid back with her lockdown look

If you ask anyone under the age of 25 who they’re reminded of when they picture an almond milk iced latte, they’d probably say Emma Chamberlain. She is easily one of the biggest social media influencers of the next generation, and at just 20 years of age, has an Instagram following of nearly 12 million.

Lockdown number three has had us all endlessly scrolling through social media, comparing ourselves to the next person and without realising it, hours have been spent analysing everyone else's looks and habits. But if you were to compare yourself to the version of Emma Chamberlain that has emerged on TikTok this past month, you’d probably realise just how constructed other celebrity’s accounts are.

Now I must say, I admire Emma’s carefree Californian style outlook. She’s casually changed the fashion industry. In a year’s time, headbands, flared yoga pants and UGG boots will be back on trend, trust me. We have Emma Chamberlain to thank for that.

But we must also thank Emma for how down to earth she is. As much as I’ve been inspired by her outfits, I’ve also been inspired by the stripped-back honesty of her recent ‘I’m still in bed’ photos.

Not to mention the latest episode of her podcast series. I marvel at how she always has something witty and exciting to discuss. No guests, no fancy sponsorship, just 60 minutes of unedited, unfiltered, locked away Emma. Coughs and splutters included.

There’s absolutely no method to her madness, and the first month of 2021 has showcased that. Just last week, she spent an hour talking about her ‘life burnout’, following up that conversation with an utterly chaotic ‘my cat is at my door, I also forgot to tell you I had scrambled tofu for breakfast this morning.’

As far as entertainment goes, there’s understandably nothing quite like Emma, and I hope the rest of 2021 brings equal amounts of unfiltered Emma-ness.